I’m Sugeiry Y. Fernandez, a Strategic Communications Consultant helping individuals, brands, and organizations communicate with clarity, confidence, and purpose.
From website design and branding to content development and user documentation, I translate ideas into powerful tools that inform, engage, and inspire.
Let’s turn your vision into strategic, action-ready content.
Hello,
I designed Yokālloy to forge meaningful connections with clients throughout my professional and philanthropic journey. This has allowed me to witness and participate in companies' and individuals' tipping points. Drawing on my years of experience in human-centered strategic communications across a wide range of digital platforms, I am fulfilling my passion to be an influential asset, both personally and publicly, by identifying and bridging the gap between the message and its intended audience.
SERVICES
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Bring your online presence to life. From initial planning to live launch, I design Squarespace websites that reflect your brand’s personality and purpose. Services include layout and visual composition, SEO optimization, and unique page setups like event listings, blogs, and product inventories tailored for clarity, usability, and aesthetic appeal.
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Craft a cohesive and memorable identity. Whether you're just starting out or refreshing your brand, I help you define a visual language that connects with your audience. This includes selecting color schemes, font pairings, and logo development to create a consistent and professional look across platforms.
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Communicate with clarity, confidence, and intention. I offer resume writing, LinkedIn optimization, bios, and branding documents that position you or your business for growth. With a background in strategic communications, I ensure every word reflects your goals, strengths, and values.
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Translate complex ideas into user-friendly content. From employee handbooks and user manuals to UI evaluations and policy documents, I write technical materials that are clear, structured, and accessible. I also offer usability-focused editing to improve how your documents support real-world tasks.
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I provide ongoing digital content and documentation support to keep your site, copy, and strategy current and effective. Whether it’s making minor updates, refreshing shop or blog entries, or performing expert evaluations of your site’s usability, I’ll help ensure your content continues to serve its purpose over time. Flexible monthly packages are available to meet your specific needs—from light tweaks to advanced SEO and custom creation.
EFFECTIVE WORKFLOW
Get in Touch!
Contact me for a free consultation to learn more about how I can help you.