ABOUT YOKāLLOY

We are YOKāLLOY, a multidisciplinary studio specializing in strategic communications, design, and multimedia. We help individuals, brands, and organizations communicate with clarity, confidence, and purpose.

From structuring websites and digital experiences to organizing content, producing multimedia, and designing intuitive systems, we deliver solutions that inform, engage, and inspire. Our approach combines strategy, development, and design, transforming complexity into clarity and crafting digital experiences that genuinely connect.

OUR MISSION:

Since 2023, transforming ideas into impact through clear communication, innovative solutions, and creative collaboration.

— Sugeiry Fernandez, Co-Founder & Creative Director

SERVICES

Bring your online presence to life. From initial planning to live launch, I design Squarespace websites that reflect your brand’s personality and purpose. Services include layout and visual composition, SEO optimization, and unique page setups like event listings, blogs, and product inventories tailored for clarity, usability, and aesthetic appeal.
Craft a cohesive and memorable identity. Whether you're just starting out or refreshing your brand, I help you define a visual language that connects with your audience. This includes selecting color schemes, font pairings, and logo development to create a consistent and professional look across platforms.
Communicate with clarity, confidence, and intention. I offer resume writing, LinkedIn optimization, bios, and branding documents that position you or your business for growth. With a background in strategic communications, I ensure every word reflects your goals, strengths, and values.
Translate complex ideas into user-friendly content. From employee handbooks and user manuals to UI/UX evaluations, policy documents, and information architecture development, I create technical materials that are clear, structured, and accessible. My IA and UX work focuses on organizing, labeling, and designing content in intuitive ways to improve navigation, user experience, and information flow, ensuring audiences can quickly find and use what they need. I also offer usability-focused editing to improve how your documents and systems support real-world tasks.
I provide ongoing digital content and documentation support to keep your site, copy, and strategy current and effective. Whether it’s making minor updates, refreshing shop or blog entries, or performing expert evaluations of your site’s usability, I’ll help ensure your content continues to serve its purpose over time. Flexible monthly packages are available to meet your specific needs—from light tweaks to advanced SEO and custom creation.

WORKFLOW

FEATURED MEDIA

Featured

Xbox Chaos, BioWare’s Future at Risk, and Nintendo vs AI

Xbox hardware rumors and loss of revenue, Bio Ware's uncertain future under EA, and Nintendo shutting down AI lobbying rumours. Who’s winning, who’s losing, and what does this mean for gamer?

Xbox hardware rumours, Bio Ware's uncertain future under EA, and Nintendo shutting down AI lobbying rumours. Who’s winning, who’s losing, and what does this mean for gamer?

PlayStation, SONY, Microsoft, Xbox, PC Games

Assassin’s Creed Black Flag Remake Leaks, Halo CE Remake, COD Cheaters & PS4 Support Ending?

PlayStation, SONY, Microsoft, Xbox, PC Games

Breaking down the Assassin’s Creed Black Flag remake leak, Halo CE remake rumors in Unreal Engine 5, Call of Duty: Black Ops 7 beta already swarmed with cheaters, and Sony finally winding down PS4 support by 2026.

Breaking down the Assassin’s Creed Black Flag remake leak, Halo CE remake rumors in Unreal Engine 5, Call of Duty: Black Ops 7 beta already swarmed with cheaters, and Sony finally winding down PS4 support by 2026. Sit back and let’s dive into the biggest gaming news right now!

PlayStation, SONY, Microsoft, Xbox, PC Games

Featured

Marketing, Fashion Media, Technology, CUNY, Sustainability, Business

Threads of Time: Unraveling Fashion History and Present

Marketing, Fashion Media, Technology, CUNY, Sustainability, Business

This episode’s guest is author of Globalizing Ideal Beauty. Dr. Sutton’s work uncovers the untold story of women copywriters in the 1920s whose ad campaigns shaped global beauty standards and highlighted the influence of working women in business. With a background in Women’s Studies, communications, and teaching, she brings unique insights into gender, advertising, and culture.

This episode’s guest is author of Globalizing Ideal Beauty. Dr. Sutton’s work uncovers the untold story of women copywriters in the 1920s whose ad campaigns shaped global beauty standards and highlighted the influence of working women in business. With a background in Women’s Studies, communications, and teaching, she brings unique insights into gender, advertising, and culture.

Marketing, Fashion Media, Technology, CUNY, Sustainability, Business

Marketing, NYC Urban Culture, Professional Communication

What Is Teepee Chronicles? Introductory Episode

Marketing, NYC Urban Culture, Professional Communication

This intro episode offers a behind-the-scenes look at the inspiration behind Teepee Chronicles, detailing both the personal journey and creative process that led to its creation. The podcast stems from a passion for connecting with New Yorkers of diverse cultural and professional backgrounds and a desire to explore how urban culture and multimedia communications intersect.

I enjoyed the process of creating the podcast's name. I named the podcast after spending the semester recording inside my kids' Teepee tent. My apartment has horrible echoes, and this recording inside the tent helped create excellent acoustics. So far, the feedback among listeners such as professors and peers is that the name is catchy and unexpected, and the background story behind the name is funny. I am glad the name has attracted this attention. I was not hoping for a predictable name. Instead, I hoped that the name would bring conversation and people could learn something unexpected.

Marketing, NYC Urban Culture, Professional Communication