Help organizations understand complex issues and turn research, data, stakeholder needs, and ideas into clear communication that supports understanding and decision-making. My approach combines research, analysis, synthesis, audience insight, and strategic communication to identify what matters and translate it into useful, actionable resources.

May include:research and insight reports, survey design and analysis, executive communications, recommendation reports, messaging strategy, stakeholder communications, educational resources, presentations, and content strategy.

Organize complex information around how people need to find, understand, navigate, and use it. From websites and resource centers to archives and internal knowledge systems, I design structures that improve clarity, usability, retrieval, and long-term management while making information easier to maintain and scale.

May include:information architecture, content audits, taxonomy and labeling, navigation systems, digital archives, resource centers, knowledge bases, content organization and migration, website architecture, and usability evaluation.

Platforms may include:Microsoft 365 & SharePoint, Google Workspace, Dropbox, Lucid, and Whimsical.

Examine how work moves through an organization to identify friction, clarify decisions and dependencies, and design more effective processes, resources, and systems. I look beyond how a process works to understand why it works that way and where structure, communication, technology, or AI can improve efficiency, consistency, and usability.

May include:workflow mapping, process optimization, AI-enabled workflows, operational playbooks, toolkits, decision frameworks, documentation systems, process standards, implementation planning, and workflow testing and refinement.

Platforms may include:Microsoft 365 & SharePoint, Google Workspace, Lucid, Whimsical, ChatGPT, Claude, Gemini, and Microsoft Copilot.

Help organizations build cohesive identities by connecting purpose, audience, positioning, messaging, voice, and visual expression. Whether developing a new brand or evolving an existing one, I create flexible brand systems that strengthen recognition, consistency, and communication across channels and experiences.

May include:brand strategy and positioning, audience and competitive research, messaging, voice and tone, visual identity, logo development, color and typography systems, brand guidelines, templates, branded merchandise design and development, and cross-channel brand applications.

Platforms may include:Adobe Express, Canva, Figma, Adobe XD, Owayo, Zazzle, and TapStitch.

Develop marketing and communication strategies around organizational goals and what audiences need to understand, feel, or do. Combine audience insight, messaging, content strategy, performance data, and cross-channel planning to strengthen engagement, visibility, and meaningful action.

May include: audience research, campaign strategy, B2B marketing, email marketing, messaging, content strategy, member and stakeholder engagement, paid digital campaigns, promotional communications, cross-channel planning, performance analysis, and marketing materials.

Platforms may include: Google Ads, YouTube Ads, Constant Contact, Mailchimp, LinkedIn, YouTube, Instagram, Facebook, TikTok, and X.

Transform ideas, information, and strategies into engaging content designed around the audience, purpose, and platform. Combine communication strategy, information design, storytelling, multimedia production, and creative direction to make important or complex ideas engaging, accessible, and visually effective.

May include: video production and editing, graphic design and illustration, multimedia content, podcast and audio production, social media content, presentations, infographics, publications, educational media, visual storytelling, digital assets, content development, and creative direction.

Platforms may include: Adobe Express, Canva, CapCut, Soundtrap, ElevenLabs, Synthesia, Adobe Firefly, ChatGPT, Claude, and Gemini.

Design digital experiences around user needs, information structure, usability, accessibility, and communication goals. Bring together UX/UI, information architecture, content strategy, and visual design to create digital environments that are intuitive, purposeful, discoverable, and easy to navigate.

May include: website strategy and design, UX/UI design, landing pages, wireframes and prototypes, navigation and content structure, interface design, usability evaluation, SEO and search optimization, website redesigns, content migration, and digital experience optimization.

Platforms may include: Squarespace, WordPress, Wix, Base44, Figma, and Adobe XD.