I organize complex information around how people actually need to find, understand, navigate, and use it. From websites and resource centers to archives and internal knowledge systems, I design structures that improve clarity, usability, retrieval, and long-term management.

May include: information architecture, content audits, taxonomy and labeling, navigation systems, digital archives, resource centers, knowledge organization, website architecture, and usability evaluation.

I examine how work moves through an organization to identify friction, clarify decisions and dependencies, and design more effective processes and resources. The goal is not simply to document how something works, but to understand why it works that way and where structure, communication, or technology can make it better.

May include: workflow mapping, process optimization, operational playbooks, toolkits, decision frameworks, documentation systems, process standards, and implementation planning.

I help organizations build cohesive identities by connecting purpose, audience, positioning, messaging, voice, and visual expression. Whether developing a new brand or refining an existing one, I create systems that help organizations communicate who they are consistently across channels and experiences.

May include: brand positioning, messaging, voice and tone, visual identity, logo development, color and typography systems, brand guidelines, and cross-channel brand applications.

I develop marketing and communication strategies around what organizations need to achieve and what their audiences need to understand, feel, or do. My approach combines audience insight, messaging, content strategy, and cross-channel planning to strengthen engagement and support organizational goals.

May include: audience research, campaign strategy, messaging, content strategy, member and stakeholder engagement, promotional communications, cross-channel planning, and marketing materials.

I turn ideas, information, and strategies into engaging content designed around the audience, purpose, and platform. I combine communication strategy, information design, storytelling, and creative direction to make important or complex ideas engaging, accessible, and visually effective.

May include: video and multimedia content, social media assets, digital campaigns, presentations, infographics, publications, educational media, visual storytelling, content development, and creative direction.

I design digital experiences around user needs, information structure, usability, and communication goals. From initial architecture through visual implementation, I bring together UX/UI, content, and information design to create digital environments that are intuitive, purposeful, and easy to navigate.

May include: UX/UI design, website strategy, Squarespace website design, wireframes, navigation and content structure, usability evaluation, interface design, and digital experience optimization.