
I’m Sugeiry Y. Fernandez, a Strategic Communications Consultant specializing in Information Architecture and UX/IA Design. I help individuals, brands, and organizations communicate with clarity, confidence, and purpose.
From structuring websites and digital experiences to organizing content and user documentation, I create intuitive systems that inform, engage, and inspire.
Let’s transform your vision into strategically organized content and digital experiences that work for your users and your goals.
Hello,
I founded Yokālloy to create meaningful connections with clients and help organizations and individuals reach pivotal moments of growth. Drawing on years of experience in human-centered strategic communications, I focus on bridging the gap between messages and their intended audiences, delivering measurable impact through strategic planning, storytelling, and effective execution.
SERVICES
-
Bring your online presence to life. From initial planning to live launch, I design Squarespace websites that reflect your brand’s personality and purpose. Services include layout and visual composition, SEO optimization, and unique page setups like event listings, blogs, and product inventories tailored for clarity, usability, and aesthetic appeal.
-
Craft a cohesive and memorable identity. Whether you're just starting out or refreshing your brand, I help you define a visual language that connects with your audience. This includes selecting color schemes, font pairings, and logo development to create a consistent and professional look across platforms.
-
Communicate with clarity, confidence, and intention. I offer resume writing, LinkedIn optimization, bios, and branding documents that position you or your business for growth. With a background in strategic communications, I ensure every word reflects your goals, strengths, and values.
-
Translate complex ideas into user-friendly content. From employee handbooks and user manuals to UI/UX evaluations, policy documents, and information architecture development, I create technical materials that are clear, structured, and accessible. My IA and UX work focuses on organizing, labeling, and designing content in intuitive ways to improve navigation, user experience, and information flow, ensuring audiences can quickly find and use what they need. I also offer usability-focused editing to improve how your documents and systems support real-world tasks.
-
I provide ongoing digital content and documentation support to keep your site, copy, and strategy current and effective. Whether it’s making minor updates, refreshing shop or blog entries, or performing expert evaluations of your site’s usability, I’ll help ensure your content continues to serve its purpose over time. Flexible monthly packages are available to meet your specific needs—from light tweaks to advanced SEO and custom creation.

EFFECTIVE WORKFLOW
Get in Touch!
Contact me for a free consultation to learn more about how I can help you.